What I've been up to lately.

It’s been a while since I’ve posted something on my website or on social media. Obviously, this wasn’t because I didn’t want to, but because I was focussed on something else. I’ve been busy working on my new website and working out my business plan for the next 90 days.


I’ve been running around with my previous website for about 3 years and it got bulky, slow and just not that appealing to me anymore. There was a bunch of stuff on there that didn’t serve any purpose and which needed to go. For example, I stopped selling HurleyProGear Proboards a while ago, but still had all sorts of logic build in the site for shipping. My blogs looked like crap and where more or less hidden on the site and don’t even get me started on the speed of the site, which teleported my visitors straight to the 1800s. My SEO dropped to subzero and I had more plugins running than photographers have RAW files. Anyway, there was a lot to improve and instead of fixing the old I decided to build it from the ground up again.

All in all it took me a couple of weeks, but now my website is faster than a fat kid jumps on cake and scores in the solid 90s with all the speed testing tools online. I downsized on plugins a LOT and turned it into a lean, mean content machine. Because that’s what it’s going to be, a content machine.


This brings me to my business plan for the next 90 days (at least). Some clever business people always say not to plan anything past the 90 day marker, because the odds are you’ll loose focus. To keep my ADD to a minimum, I’ll try and listen to that advice this time and try not to be stubborn. But chances are I’ll go off the reservation at some point or just push the 90 day marker when I like what I’m doing. So, you might’ve guessed it already.. I’m going to create a bunch of content in the form for blogs. The plan is to do 2 blogs every week and maybe sneak in a third if I feel like it. On Monday/Tuesday I’ll write about ‘Personal Branding’ and on Friday I publish a photography related blog and if I have something more to say for myself that I need to get ‘out there’ I’ll just spam you with a 3rd piece of content.


If you are remotely interested in my banter, wisdom and knowledge sharing adventures, make sure to either hunt me down on social and get notified of new post or introduce yourself in that little boxy thing with your first name and e-mail address and I’ll send you a little email letting you know there’s something new to read.

I’m also open to suggestions, if there’s anything you want me to cover in upcoming posts. Feel free to leave a comment below!

Talk soon!